Raya Electronics Wins Technotime Excellence Award 2025 for Operational Performance and Market Expansion
Raya Electronics has received the Technotime Excellence Award 2025, in recognition of its strong operational performance and continued expansion within Egypt’s consumer electronics market.
The award was received by Dr. Haitham Tharwat, Head of Sales, Marketing, and After-Sales Services at the company, during an official ceremony attended by members of the platform’s Board of Trustees, including Counselor Hany Hassan Abu Zeid, President of the Supreme Arab African Economy Council; Dr. Safwat El-Nahas, Secretary-General of the Council; and Ambassador Yasser El-Bakhshwan, First Vice President.
Raya Electronics operates as a subsidiary of Raya Holding for Financial Investments through its commercial arm Raya Trade. The company is recognized as one of Egypt’s leading retailers and distributors of consumer electronics.
The company maintains a network of more than 70 retail outlets in addition to its e-commerce platform Rayashop, adopting an omni-channel strategy that integrates brick-and-mortar stores with digital sales channels.
Raya Trade is considered the largest distributor of consumer electronics in Egypt, serving over 8,500 merchants and operating 65 retail stores, supported by distribution centers and logistics services nationwide.
Recently, the company launched the “Raya Elite” application targeting corporate employees, offering financing limits of up to EGP 300,000 with flexible installment plans, reflecting its strategy to integrate consumer finance solutions with digital commerce.
The award highlights Raya Electronics’ success in combining geographic expansion, enhanced after-sales services, and digital innovation, strengthening its competitiveness in a rapidly growing market driven by demand for smart devices and home technologies. It also adds to the broader achievements of Raya Holding, a diversified investment group operating across technology, retail, financial services, and industrial sectors.