E& Launches Comprehensive Digital Ecosystem Serving 40 Million Customers in Egypt
Ahmed Yehia, CEO of E& for FinTech and Digital Applications, stated that the company currently serves a massive customer base of approximately 40 million, including 32–33 million active monthly users, with roughly half using its digital applications regularly. This highlights the significant shift in customer behavior and growing reliance on digital services.
Speaking at the Annual Capital Markets Summit: FinTech – The Road to Investment Inclusion, Yehia emphasized that this large user base naturally drives demand for services beyond traditional telecommunications. Customers increasingly want to manage their daily needs via mobile devices and digital applications, prompting E& to expand into payments, financial inclusion, and digital financial services.
He traced Egypt’s telecommunications evolution since 1998, from voice services to data, and across multiple generations from 2G to 5G, noting that these changes reshaped user lifestyles and positioned mobile phones as central to daily life.
The integration of mobile technology with financial services began globally over 16 years ago, most notably in Kenya, before Egypt followed in 2011–2012 with e-wallets. Over the past decade, this has allowed a deeper understanding of customer behavior and the interaction between mobile phones and digital applications.
Building Trust in Digital Solutions
Money transfers remain one of the most significant use cases for digital financial services, whether between cities or governorates, driving the adoption of e-wallets and increasing trust in digital solutions.
Yehia highlighted that telecom markets naturally approach technological saturation, requiring companies to innovate into complementary verticals. For E&, this progression has been from telecommunications to payments, then financial inclusion. The company collaborates with strategic partners rather than building all services in-house, offering an integrated ecosystem covering payments, financing, and digital banking.
Among key initiatives, E& partnered with Bank of Masr to enable customers to open full bank accounts via the app without visiting a branch—a first-of-its-kind experience in Egypt, leveraging E&’s extensive branch network and operational capabilities.