Hyde Park Real Estate Development and Misr El Kheir Foundation sign a memorandum of understanding worth 7 million Egyptian pounds
Hyde Park Developments, one of Egypt’s leading real estate developers, announced the signing of a Memorandum of Understanding (MoU) with Misr El Kheir Foundation as part of its Ramadan campaign, valued at EGP 7 million. The MoU aims to provide tangible support to the most vulnerable families during the holy month.
This collaboration reflects a shared commitment between the company and the foundation to unify efforts and responsibilities to achieve a positive social impact. This will be accomplished through launching direct and impactful campaigns that translate the values of Ramadan – giving and solidarity – into concrete programs and services that enhance the lives of individuals and families across Egypt.
This partnership aligns with the company’s philosophy of transforming time into a valuable experience that transcends mere passing, leveraging Misr El Kheir Foundation’s widespread reach and tangible impact in empowering every member of the family.
The company plans to provide daily Iftar meals at its Ramadan tent, in addition to deploying a mobile unit called “Khairak Zad” to distribute individual meals across various governorates. This ensures maximum benefit from the initiative and provides direct support to deserving families, alongside several other complementary initiatives.
In this context, Hala Abdel Wadoud, CEO of External Relations, Communications, and Corporate Social Responsibility at Hyde Park Developments, said: “We recognize that everyone has the right to food, and this campaign aims to provide tangible support to families in need and alleviate their daily challenges.
For over 15 years, the company has dedicated its efforts to promoting the healthy and educational development of Egyptian communities, considering corporate social responsibility an integral part of its strategy. These efforts have evolved into a long-term partnership that translates initiatives into a tangible impact that touches people’s lives and leaves a lasting legacy.”
She added, “In our journey to transform time into a valuable experience that transcends mere speed, Misr El Kheir Foundation represents an ideal model for partnership due to its prestigious standing, extensive network, and genuine care and support that touches every heart and mind.”
For her part, Eng. Amal Mabdy, Executive Director of Resource Development at Misr El Kheir Foundation, stated: “We believe that achieving a sustainable impact in corporate social responsibility (CSR) is based on an integrated triangle comprising the private sector, the government, and civil society and non-profit organizations. This integration allows us to reach the largest possible segment of beneficiaries.
We believe that the true success of any community initiative is revealed in the moment of joy and happiness of the beneficiaries. Therefore, our goal is to extend our services and initiatives to all governorates without exception. Without the support of our donors, we would not have been able to reach the beneficiaries and achieve this tangible impact on the ground; they are the true heroes behind every success achieved. We extend our sincere thanks and appreciation to Hyde Park Real Estate Development Company for its support, trust, and active contribution to creating this impact.”
It is worth noting that Hyde Park's journey in CSR spans many years, as it is considered an essential part of its strategy. The company adopts innovative practices aimed at creating a positive and sustainable impact on society and the environment, reflecting a clear vision for the sustainability and prosperity of communities.
When selecting its partners, the company prioritizes collaboration with reputable and impactful organizations to ensure the desired outcomes are achieved. Hyde Park reaffirms its commitment to actively contributing to social development and fostering growth opportunities for all.
Particularly following the COVID-19 pandemic, the company strengthened its initiatives aimed at bolstering the national healthcare system and supporting frontline workers during crises and challenges. This was accomplished in collaboration with the medical sector and civil society organizations to ensure the delivery of sustainable health and education services that have a tangible impact on individuals and the community.