Apple Nears Multi-Billion-Dollar Deal With Google to Power Next-Generation Siri Using Gemini AI
Apple is moving toward a landmark multi-year agreement with Google to integrate its Gemini artificial intelligence models into the next generation of the Siri voice assistant, marking a major strategic shift in Apple’s approach to generative AI.
According to sources familiar with the matter, Apple is expected to pay around $1 billion annually to license Google’s AI models. The Gemini models would be deployed through Apple’s Private Cloud Compute infrastructure, ensuring compliance with the company’s strict privacy and security standards.
The move follows OpenAI’s withdrawal from talks with Apple over a potential partnership to supply core AI technologies for Siri. OpenAI reportedly opted to prioritize building its own products and hardware ecosystem rather than serving as a backend technology provider within Apple’s closed platform.
The agreement is classified as a long-term cloud services contract, meaning payments could scale higher as Gemini-powered features expand across Apple devices and services. Analysts say the deal allows Apple to significantly reduce development time and costs by leveraging mature AI models, rather than building a competitive system entirely in-house.
At the same time, the partnership strengthens Google’s position as a global AI infrastructure provider, extending the reach of Gemini beyond Google’s own products. The deal also highlights intensifying competition among tech giants to dominate the future of intelligent assistants and signals a new chapter in Apple’s long-awaited overhaul of Siri.