Singapore’s Hupo Secures $10M Series A to Scale AI-Powered Sales Training
Singapore-based startup Hupo has successfully executed a strategic pivot, evolving from a mental wellness platform into a company specializing in AI-driven sales training for banks, financial services, and insurance sectors, fueling notable business growth.
Originally founded as Ami, the company focused on mental health, stress management, and behavior change. Founder Justin Kim shifted the business model to emphasize human performance, believing that mental agility is a critical factor in enhancing professional productivity.
Hupo’s current model leverages artificial intelligence to analyze conversations, assess sales team behavior, and provide real-time, actionable guidance, enabling scalable training solutions in highly regulated environments where traditional training cannot cover all employees or continuously monitor performance.
Recently, Hupo raised $10 million in a Series A funding round, bringing total investments to $15 million since its 2022 founding. The company currently serves dozens of clients across Asia-Pacific and Europe, including major financial institutions and global insurance firms, with significant contract growth observed in the early stages of engagement.
Looking ahead, Hupo plans to expand into the U.S. market in the first half of the year, driven by growing demand for scalable sales training solutions. Founder Justin Kim emphasizes that the company’s vision goes beyond sales training, aiming to empower large organizations to enhance performance at scale through AI tools grounded in a deep understanding of human behavior and sector-specific needs.