Cassbana Joins Egypt’s FRA Regulatory Sandbox to Deliver Embedded Finance and BNPL Solutions
Egypt’s Financial Regulatory Authority (FRA) has granted preliminary approval to Cassbana to officially join the FRA Regulatory Sandbox, marking a new step in advancing embedded finance solutions across the non-banking financial sector.
Under the approval, Cassbana will pilot an innovative embedded B2B financing model, alongside Buy Now, Pay Later (BNPL) services and digital intermediation in microfinance, delivered directly within supply chains. The model is designed to enable businesses to access financing seamlessly, enhance cash flow efficiency, and strengthen business continuity through technology-driven non-banking financial solutions.
According to an FRA statement, the move reflects the authority’s commitment to fostering innovation, experimentation, and responsible growth within Egypt’s non-banking financial ecosystem, in line with the progressive regulatory vision led by Mohamed Farid Saleh, Chairman of the FRA.
Cassbana’s participation underscores its belief in the transformative potential of embedded finance to generate tangible impact across microfinance activities and supply chain stakeholders, while demonstrating how scalable, market-driven solutions can be built around real business needs.
The official announcement took place in the presence of Dr. Mohamed Farid Saleh, along with Heitham Nassar and Eng. Ahmed Khalifa, Executive Director of the FRA Regulatory Sandbox, as well as senior FRA officials including Walid Anwar, Eng. Sherif Yehia, Dr. Hossam Bashir, Adel El-Beheiry, and Sara Salama.
Representing Cassbana, the event was attended by Abdelrahman El-Attar, Regional Director for the Gulf States and Chief Risk Officer, and Shady Abdel Salam El-Kashaf, Strategic Partnerships Director, in addition to members of the Regulatory Sandbox team who contributed to this milestone, including Toka Hassan, Shorouk Shawky, and Mohamed Alaa El-Din.
Through its inclusion in the Regulatory Sandbox, Cassbana will be able to test and refine its innovative financial models within a controlled regulatory environment, paving the way for new embedded finance use cases that support financial inclusion, enhance transparency, and build trust across supply chains.
The FRA reaffirmed that the Regulatory Sandbox aims to strike a balanced approach between innovation and regulation, enabling financial companies to experiment safely and responsibly, while accelerating the development of digital financial solutions tailored to the needs of the Egyptian market.