Valu Partners with Tactful AI to Advance AI-Driven Customer Experience
Valu, Egypt’s leading universal financial technology powerhouse, announced a strategic partnership with Tactful AI, a regional leader in AI-powered customer experience transformation, aimed at delivering faster, smarter, and more personalized customer interactions across Valu’s digital ecosystem.
Under the partnership, Valu will leverage Tactful AI’s advanced capabilities to unify and automate customer engagement across multiple touchpoints, including WhatsApp, the company’s website, mobile application, and social media platforms. The collaboration will also enable Valu to gain deeper, real-time insights into customer interactions, supporting faster response times, reduced operational friction, and a more seamless end-to-end customer journey, while preserving a strong human-centered approach.
Founded in Egypt and operating across the Middle East, Africa, the United Kingdom, and Europe, Tactful AI provides an agentic customer experience platform that integrates real-time conversational analytics, AI-powered engagement tools, a no-code automation studio, and unified omnichannel journey insights. The platform is designed to help organizations enhance customer satisfaction while improving operational agility and efficiency at scale.
Commenting on the partnership, Mohamed Elmasry, Co-Founder and Chief Executive Officer of Tactful AI, said that the collaboration reflects a shared commitment to raising customer experience standards in financial services. He noted that the partnership goes beyond technology, enabling Valu to accelerate its services, engage customers more intelligently, and gain deeper insights into customer needs at every interaction.
Mohamed Mounir, Deputy Chief Executive Officer of Valu, stated that customers remain at the core of the company’s strategy as it continues to expand and innovate. He explained that investing in intelligent platforms allows Valu to anticipate customer needs and respond proactively and seamlessly across all channels, adding that Tactful AI’s solution enhances precision, scalability, and regional relevance in delivering these capabilities.
The partnership also highlights a broader evolution within Egypt’s technology ecosystem, demonstrating how locally founded companies are developing globally competitive solutions tailored to regional markets. Both Valu and Tactful AI share a common vision of leveraging innovation to deliver meaningful and scalable impact across the financial services and technology sectors.