Vodafone Cash Launches Instant Prepaid Electricity Card Top-Up in Egypt via Ana Vodafone App, in Exclusive Partnership with Sahal
For the first time in Egypt, Vodafone Egypt has introduced an instant prepaid electricity card top-up service through Vodafone Cash, enabling customers to recharge all prepaid electricity cards nationwide directly from home via the Ana Vodafone application.
The new service, launched through an exclusive partnership with Sahal, represents the most comprehensive electricity top-up solution in the Egyptian market, covering all electricity distribution companies across the country. The move aligns with Vodafone Egypt’s strategy to expand digital payment services and deliver more convenient, secure, and seamless customer experiences.
Through this collaboration, Vodafone Cash customers can now instantly recharge any prepaid electricity card using their smartphones. The process allows users to select the electricity card top-up service within the Ana Vodafone app, place the NFC-enabled electricity card on their phone to read its data, choose the desired top-up amount, enter their wallet PIN to confirm payment, and then place the card on the phone again to instantly transfer the credit. The end-to-end digital journey eliminates the need to visit physical outlets or wait in queues, offering a fast, secure, and user-friendly experience.
The partnership with Sahal plays a central role in enabling the service, as the company has direct technical connectivity with electricity distribution companies nationwide, along with extensive expertise in prepaid electricity card charging. Sahal’s comprehensive databases and real-time integration ensure accurate and instant execution of transactions. The exclusive nature of the partnership grants Vodafone Cash customers full nationwide coverage, reinforcing Vodafone’s leadership in digital utility payment services.
Commenting on the launch, Karim Eid, Vice President for the Commercial Sector at Vodafone Egypt, said that the introduction of prepaid electricity card charging via Vodafone Cash, in collaboration with Sahal, marks a significant milestone in the evolution of digital payments in Egypt. He noted that electricity is an essential service for every household, and this new offering reflects Vodafone Egypt’s commitment to being an integral part of customers’ daily lives by meeting their needs in a simple and efficient way. He added that the partnership positions Vodafone Cash as a leading platform for managing everyday payments through innovative digital solutions, and represents the beginning of further partnerships and services to be announced in the coming period, strengthening Vodafone Egypt’s role as a trusted partner in advancing the digital payments ecosystem.
For his part, Abdallah Assal, Managing Director of Sahal, described the collaboration as a strategic step in Egypt’s electronic payments market. He confirmed that the prepaid electricity card top-up service offered via Vodafone Cash is fully powered by Sahal’s platform, as part of the company’s mission to simplify access to digital payment services. He added that the partnership will help expand service adoption and raise awareness of the ability to recharge electricity cards directly from mobile phones, supporting digital transformation and providing more flexible and convenient payment solutions.
The launch of the electricity card top-up service comes as part of Vodafone Cash’s broader vision to expand its portfolio of essential payment services, including utilities, government services, educational payments, and other everyday transactions that can be completed via mobile phones. In this context, Vodafone Egypt continues to strengthen the Ana Vodafone app as a comprehensive digital platform that enables millions of users to manage most of their payments and services from a single interface with ease.
The new service further reinforces Vodafone Cash’s position as the largest mobile wallet in Egypt, with a market share reaching 55 percent of total mobile wallets, 78 percent of total transaction volumes, and 81 percent of total transaction values in the market during the second quarter of 2025.