Philips Audio Celebrates 100 Years of Sound Innovation and Appoints TDC as Its Exclusive Partner in Egypt
Philips Audio marked a major milestone by celebrating 100 years of leadership and innovation in sound technology, while officially announcing TDC as its exclusive partner in the Egyptian market. The announcement was made during a high-profile event organized by TDC, bringing together leading figures from the business community, key retailers, and distributors.
The celebration was attended by senior executives from both companies, including Jason Chang, General Manager for the APMEA region at Philips Audio & Accessories; Ibrahim Darawy, Regional Sales Manager at Philips Audio; and Ahmed Samir, Managing Director of TDC.
During the event, Philips Audio showcased a wide portfolio of products that combine premium sound quality with elegant, practical design. The lineup includes high-performance true wireless earbuds, portable and home speakers, all delivering clear and balanced audio with enhanced frequency response. The company also announced the launch of new products and branded accessories, including power banks, gaming accessories, advanced noise control technologies, long-lasting batteries, and stable Bluetooth connectivity, designed to meet the demands of modern lifestyles across mobility, entertainment, and work.
Jason Chang, General Manager for Asia Pacific, Middle East, and Africa (APMEA) at Philips Audio, said:
“It is an honor to be part of this historic celebration marking 100 years of innovation and leadership in the world of sound. Our exclusive partnership with TDC in Egypt reflects our commitment to delivering a superior audio experience that combines high quality, modern design, and advanced technology. We are excited to introduce a comprehensive range of Philips Audio products that cater to diverse consumer needs, from high-performance wireless headphones to portable and home speakers, with a strong focus on pure sound, smart noise control, and long battery life. Through this partnership, we look forward to strengthening our presence in the Egyptian market and delivering an exceptional audio experience inspired by a century of creativity and innovation.”
For his part, Ibrahim Darawy, Regional Sales Manager at Philips Audio, revealed that the company is preparing in 2026 to launch the new “Moving Sound” collection as part of its centennial celebrations. The collection reimagines iconic 1980s designs in a modern way and includes four products: two portable speakers, The Tube and The Roller, and two headphones, MS1 and MS5. The range features classic and vibrant colors, replaceable batteries, and the use of recycled materials, underscoring Philips Audio’s commitment to sustainability alongside innovation.
Ahmed Samir, Managing Director of TDC, commented:
“Today, we are proud to celebrate a historic milestone for a global brand of the caliber of Philips Audio, marking 100 years of leadership and innovation in sound. It is an honor for TDC to be selected as the exclusive partner for Philips Audio in the Egyptian market, a decision that reflects mutual trust and a shared vision for the future.”
He added:
“This partnership goes beyond distribution. It represents a genuine commitment to delivering an integrated audio experience for Egyptian consumers, combining superior sound quality, contemporary design, and advanced technology that have defined Philips Audio throughout its long history.”
Samir further noted that the Egyptian market is witnessing growing awareness and higher expectations for technology products, which aligns closely with Philips Audio’s philosophy of continuous innovation and meeting the evolving needs of modern lifestyles, whether for entertainment, work, or daily mobility.
Concluding his remarks, Samir said:
“We promise our partners and customers that this collaboration marks the beginning of a new phase of growth and excellence. TDC will remain the gateway for Philips Audio in Egypt, bringing the latest global sound technologies to the local market in celebration of 100 years of creativity and as a launchpad toward a more innovative future.”
The event also featured live demonstrations and hands-on product experiences, allowing attendees to test audio performance and design quality firsthand. Participants emphasized that the partnership represents a significant step forward in strengthening the premium audio market in Egypt.
It is worth noting that Philips Audio is the official sponsor of FC Barcelona, supporting the club with cutting-edge audio technologies to enhance fan experiences worldwide, further reflecting the brand’s commitment to innovation and excellence in sports and entertainment audio.