e& Egypt Renews Strategic Partnership with Viu to Deliver Exclusive Premium Entertainment at GITEX Global 2025
e& Egypt, a leading provider of integrated telecommunications and technology services, announced the renewal of its strategic partnership with the digital entertainment platform Viu to bring an exclusive selection of top Arabic films, Korean dramas, and Asian series to its premium customer segments. The announcement was made during GITEX Global 2025 in Dubai.
The renewed agreement extends access to Viu’s premium content library for customers subscribed to Emerald, Hekaya, Ahlan, e& Money, the e& coins rewards program, and e& Business plans. The step reflects e& Egypt’s continued commitment to elevating customer experience and expanding its portfolio of digital and entertainment services in line with evolving viewer preferences.
The company stated that customer response to the previous collaboration played a key role in advancing the partnership. The renewal underscores e& Egypt’s customer-centric approach and its focus on delivering high-value services that complement its advanced telecommunications offerings.
Samer Mourad, Chief Consumer Officer at e& Egypt, said:
“We are committed to providing the best entertainment experiences to our customers, and our partnership with Viu adds significant value to our service portfolio.” He added that e& Egypt continues to drive digital transformation by offering innovative solutions that seamlessly integrate next-generation telecom capabilities with premium digital entertainment.
Samer Mazjoub, General Manager at Viu MENA, expressed confidence in the strengthened partnership, noting:
“We’re pleased that Viu’s content slate truly resonated with audiences in Egypt. Renewing our partnership with e& Egypt is a natural next step, and we’re confident it will deliver even greater satisfaction and loyalty for e& customers.”
Through this renewed collaboration, subscribers across the designated e& plans will enjoy enriched access to an extensive library of Arabic and Asian titles, supported by a smooth, high-quality viewing experience. The partnership also reinforces e& Egypt’s ambition to develop a comprehensive digital ecosystem that combines connectivity, technology, and entertainment – moving beyond traditional telecom services.
e& Egypt continues to advance a broad digital transformation strategy by introducing innovative solutions in travel, entertainment, and digital financial services, while also contributing to community empowerment through initiatives in education, technology, and healthcare.
During its participation at GITEX Global 2025, held from 13 to 17 October at the Dubai World Trade Centre, e& Egypt is expected to sign several cooperation agreements and memorandums of understanding to strengthen its international partnerships across strategic technology sectors.