Vodafone Egypt Partners with Ata’a and CEOSS to Drive Nationwide Accessibility
Reaffirming its leadership in championing the rights of persons with disabilities on their International Day, Vodafone Egypt has announced the launch of a comprehensive nationwide campaign dedicated to empowering customers with disabilities. Marking the company’s largest integrated initiative of its kind, the campaign is unveiled in parallel with the International Day of Persons with Disabilities, observed on 3 December 2025.
As part of this effort, Vodafone Egypt has signed a landmark collaboration protocol with the Ata’a Charity Investment Fund for Supporting Persons with Disabilities and the CEOSS Foundation, aimed at achieving full accessibility and inclusion across all Vodafone-owned retail stores in Egypt within three years. The initiative represents the first of its kind in the Egyptian telecommunications sector, setting a new benchmark for accessibility and inclusive service delivery.
A Comprehensive National Accessibility Plan
Under the protocol, CEOSS’ “Erada” Factory will assess accessibility standards across Vodafone stores—covering entrances, movement pathways, guidance systems, and navigational tools—to ensure full accessibility for customers with motor, visual, hearing, and other disabilities. Ata’a Fund will supervise project execution, provide technical expertise, and review all accessibility audit reports, while Vodafone Egypt will implement development and renovation plans based on audit findings.
Vodafone: Inclusion as a National Obligation
Commenting on the partnership, Ayman El Saadany, Head of External Affairs at Vodafone Egypt, stated that this step aligns with Vodafone’s national role in advancing digital empowerment and inclusion for persons with disabilities.
“Connectivity is a fundamental human right,” he said. “Our responsibility goes beyond delivering telecom services—we strive to eliminate every barrier that prevents individuals from accessing the opportunities of the digital world. Through unprecedented offers, our accessibility protocol with Ata’a and CEOSS, and our new digital accessibility tools, Vodafone reinforces its position as one of Egypt’s strongest advocates of inclusion.”
Partners’ Commitments
Amira El-Refai, Executive Director of Ata’a Fund, expressed her pride in partnering with Vodafone Egypt, emphasizing that the Fund’s mission centers on transforming the lives of persons with disabilities. She noted that the Fund will provide technical supervision and auditing according to national accessibility codes and standards, ensuring equal access for all customers.
Mumtaz Beshay, Vice President of CEOSS, highlighted that the protocol marks a significant milestone in Egypt’s journey toward inclusive community development.
“We are proud to support accessibility standards across Vodafone branches, ensuring safe, equitable access for all,” he said.
Unprecedented Benefits for Customers with Disabilities
Vodafone Egypt announced an extensive package of exclusive offers for customers with disabilities, including:
50% discount on home and wireless internet packages
Full waiver of Vodafone Cash transfer fees under the “Transfers on Us” initiative
50% discount or double quota on Flex and mobile internet packages
“One Month on Us, One Month Free” for six months for RED monthly plan subscribers
Access to these offers requires the presentation of the Integrated Services Card issued by the Ministry of Social Solidarity.
Digital Accessibility: A New Milestone
Vodafone is expanding its commitment through a new Accessibility Widget on its website, allowing users with various disabilities to customize their browsing experience. The tool supports more than nine disability types, offering features such as adjustable font sizes, enhanced contrast settings, simplified navigation, and comfortable reading modes.
Elevating Customer Service Standards
Vodafone Egypt has heavily invested in specialized training programs for customer-facing teams across stores, call centers, and digital platforms.
Since 2016, the company has operated Egypt’s first customer service center dedicated to the deaf and hard of hearing via video calls, and trained 900 employees in sign language to serve customers across 75 branches nationwide.
A National Strategy for Accessibility (2025–2028)
These initiatives form the foundation of Vodafone Egypt’s Accessibility Strategy 2025–2028, which aims to enhance digital accessibility, modernize the physical environment of all retail outlets, and upgrade customer service capabilities to ensure equal access to telecom and internet services for more than 12 million persons with disabilities in Egypt.