A strategic partnership between “Fawry” and “Orange Egypt” to provide a safe and integrated shopping experience for customers through “Fawry Cover”
Fawry, the leading financial technology company in Egypt, announced a strategic partnership with Orange Egypt to provide Fawry Cover services provided through Fawry Insurance Brokerage Company, to all Orange customers when purchasing any of the company's branches, which emphasizes the role of "Fawry" in supporting digital transformation and integrating insurance solutions within its integrated financial system to keep pace with the aspirations of users and support financial inclusion in the Egyptian market. This partnership comes in conjunction with Black Friday offers, to provide a safer buying experience and protect new devices from malfunctions or unexpected accidents, which adds real value to Orange customers during the annual offer season.
This partnership aims to expand the availability of insurance services on electronic devices for Orange Egypt customers, to ensure them a safer and smoother purchase experience, and enhance the added value provided to customers through insurance coverage of up to 80% of the value of the device in accordance with the terms and conditions of the applicable insurance policy.
Commenting on this, Hossam Ezz, Chief Commercial Officer of Fawry, said: “Our partnership with Orange Egypt is an important step towards enhancing the integration of financial and insurance services, allowing customers with a comprehensive and secure experience when purchasing their electronic devices. He added: “Through this partnership, we also aim to promote financial inclusion and provide a secure digital purchasing environment that increases consumer confidence in the digital purchase experience. We firmly believe that the combination of Fawry's expertise in financial services, insurance coverage and Orange's premium solutions represents an advanced model of cooperation between different sectors to better serve customers.”
Ahmed Al-Abd, Executive Vice President of the Commercial Sector at Orange Egypt, said: “Our partnership with Fawry comes within the framework of Orange Egypt's strategy to provide integrated digital solutions that enrich the customer experience and add real value to every purchase. We are always keen to provide our customers with innovative services that meet their daily needs and keep pace with their evolving digital lifestyle. In collaboration with Fawry, we are working to integrate insurance services into the purchasing system within Orange branches, ensuring greater protection for new devices and providing peace of mind and confidence to customers as they acquire the latest devices and technologies.”
Al-Abd added: “The integration of the telecommunications and financial services sectors is a key pillar of the future of the digital experience in Egypt, so we are constantly expanding our strategic partnerships with financial technology pioneers such as Fawry to provide more sophisticated, flexible and secure solutions. This step comes at an ideal time that coincides with the Black Friday season, to give our customers a complete and smooth digital shopping experience that meets their expectations and enhances Orange's position in the Egyptian market.”
Mena Hijazi, General Manager of Fawry Insurance Brokerage (FIB), said: “The development of innovative digital insurance solutions is a crucial step to keep pace with the diverse needs of customers, and it also contributes to enhancing confidence in the digital financial services ecosystem in Egypt. This partnership is a new step in our journey towards simplifying insurance procedures, making them easier and more flexible, supporting financial inclusion and giving customers an integrated experience that combines safety and comfort. He added: “Our goal is to build an integrated system to spread insurance awareness among various segments of society, while supporting the efforts of transition towards a cashless economy. Therefore, we are constantly working to develop simple and transparent products within the framework of a immediate vision to expand the scope of innovative financial services and enhance integration between the financial technology and insurance sectors.”
"Fawry Cover" is one of the innovative insurance solutions offered by Fawry Insurance Brokerage, as it covers new electronic devices against breakage or burning resulting from accidents or misuse, which gives customers greater peace of mind and confidence when purchasing their new devices. The product also allows immediate and easy insurance coverage during the purchase process within Orange branches, without the need for any complicated additional steps.
This partnership reflects the commitment of Fawry Orange Egypt to provide innovative and advanced solutions to their customers, combining digital services, insurance, and communications in one integrated experience. By integrating the expertise of the two companies, customers get a safer and smoother buying experience, while protecting their devices and enhancing confidence in their daily services, reflecting the partners' commitment to meet the needs of the Egyptian consumer and promoting integration between different sectors to serve their interests and add real value to their experience.
Thus, Fawry continues to implement its vision of building strong strategic partnerships with major local and international companies, contributing to expanding the scope of its services and supporting the country's trend towards a cashless economy, thus enhancing its position as one of the most prominent pioneers of financial technology in Egypt and the region.
