OPPO Expands “Beyond A” Initiative with talabat Egypt and The Maker to Honor Everyday Riders and Players
OPPO, the global smart device leader, has concluded its inspiring “Beyond A Riders, Beyond A Players” initiative, launched in collaboration with talabat Egypt, the region’s leading e-commerce technology platform, and The Maker Incubator, a specialized incubator for emerging football talent. The initiative celebrates everyday individuals — OPPO’s “A Players” and “A Riders” — whose resilience, commitment, and community impact embody the spirit of going “Beyond A.” The campaign wrapped up with a closing ceremony at Club One, where outstanding participants were honored in the presence of representatives from all partner organizations.
The initiative marks a major milestone within OPPO’s broader “Beyond A” campaign and coincides with the launch of the newly introduced OPPO A6 Pro. Engineered for users who push boundaries, the device features a powerful 7,000mAh battery, ultra-fast 80W SUPERVOOC™ Flash Charge, reverse charging support, IP69 water and dust resistance, and Military-Grade Shock Resistance. Running on ColorOS 15 and equipped with AI LinkBoost 3.0, the A6 Pro mirrors the durability, reliability, and performance demonstrated by the individuals celebrated through the initiative.
Recognizing Everyday Excellence: A Players and A Riders
As part of the program, OPPO, talabat, and The Maker Incubator spotlighted exceptional individuals across two categories: “Beyond A Players” and “Beyond A Riders.”
For the “Beyond A Players,” six promising young footballers were selected by The Maker for their exemplary dedication across training, teamwork, academic performance, and personal development. Each athlete received the new OPPO A6 Pro, while their families — recognized as central to their journey — were honored with special gift boxes and exclusive talabat discount packages in appreciation of their support.
In the “Beyond A Riders” category, OPPO and talabat celebrated six high-performing delivery riders who demonstrated exceptional reliability, service quality, and professionalism. Each rider was awarded an OPPO A6 Pro, reflecting their consistent resilience and steadfast commitment to serving their communities.
Raghda Amer, Public Relations Manager at OPPO Egypt, commented: «At OPPO, Beyond A is more than a campaign — it is a promise to elevate everything we do. Through our collaboration with talabat Egypt and The Maker, we are transforming innovation into tangible impact by supporting the A Riders and A Players who go the extra mile every day. We believe in technology that empowers people and uplifts communities because at our core, OPPO stands for Technology for Mankind, Kindness for the World.»
Hadeer Shalaby, VP and Managing Director at talabat Egypt, added: «This partnership highlights our belief that meaningful impact begins with empowering people — those who show up daily with dedication and purpose. Through ‘Beyond A,’ we proudly celebrate individuals who exemplify the same values that guide talabat: resilience, reliability, and community connection. Together with OPPO and The Maker, we are turning recognition into empowerment and everyday stories into enduring inspiration.»
Celebrating the Spirit of Going Beyond
The “Beyond A” initiative connects the unwavering commitment of these everyday heroes with the durability and performance of OPPO’s latest A-Series device. The closing event showcased inspiring stories of the honored individuals, highlighting how their passion and perseverance elevate their communities and reflect a spirit that goes beyond expectations.
OPPO’s commitment to celebrating resilience, determination, and performance remains central to its mission. By aligning the characteristics of the OPPO A6 Pro with the values of the honored participants, the brand underscores that extraordinary achievements are within reach when dedication meets opportunity.
Empowering Communities and Investing in the Future
Beyond recognition, the collaboration reflects OPPO’s deep-rooted commitment to Corporate Social Responsibility (CSR) and its mission to foster positive social impact. The program is built on two core pillars: Strengthening Family Success, which underscores the crucial role families play in supporting young talent, and Fueling Youth Aspirations, which focuses on empowering the next generation to reach their full potential.
Through these efforts, OPPO continues to champion shared values such as discipline, endurance, and ambition across sports, professional development, and community engagement. The OPPO A6 Pro stands as a testament to these values — a device that bridges innovation with human determination, showing that excellence is always attainable for those who push beyond limits.