Huawei and Virgin Mobile UAE Forge Strategic Partnership to Elevate Digital Customer Experiences Across the UAE
Huawei, the global technology leader, has entered into a strategic partnership with Virgin Mobile UAE, the region’s first fully digital telecom brand, to deliver a more seamless and integrated customer experience across the Emirates. The collaboration ensures that Virgin Mobile’s digital services become instantly accessible to users of new Huawei smartphones and tablets through a streamlined, out-of-the-box setup journey.
Under the agreement, the Virgin Mobile UAE app will come pre-loaded on upcoming Huawei devices, enabling customers to connect to the operator’s award-winning digital services from the moment they power on their phones or tablets. This integration eliminates the need for manual downloads or searches, offering immediate access to mobile plans and activation tools in a single, frictionless step.
The initiative is embedded within Huawei’s Out-of-Box Experience (OOBE), making Virgin Mobile visible during the initial device setup. With one click, users can explore available plans and activate mobile services instantly, delivering a smoother onboarding experience that reflects both companies’ commitment to convenience, innovation, and customer-first digital journeys.
The partnership also supports Huawei’s three-year strategic roadmap, which focuses on expanding ecosystem integration across wearables, advertising platforms, and new service categories. With new device owners representing a critical customer segment, the pre-load strategy creates an impactful first touchpoint that strengthens engagement and long-term loyalty.
For both organizations, the collaboration underscores a shared vision: to make everyday connectivity smarter, simpler, and more intuitive for users across the UAE.
Rob Beswick, Managing Director of Virgin Mobile UAE, said:
«Virgin Mobile UAE has built its success on simplicity and a relentless focus on customer experience. Our partnership with Huawei reinforces this commitment by enhancing digital journeys at the exact moment customers get connected. It is a straightforward yet innovative approach that removes an extra step at a time when convenience and time matter most.»
William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, commented:
«Our collaboration with Virgin Mobile UAE reflects a shared commitment to enabling smarter, more intuitive user experiences. By pre-loading the Virgin Mobile app on new Huawei devices and integrating its services across our ecosystem, we are unlocking new growth opportunities while delivering exceptional value to customers across the UAE.»
Looking ahead, Huawei and Virgin Mobile UAE plan to deepen their cooperation by exploring additional ways to merge Virgin Mobile’s customer-centric innovation with Huawei’s technological capabilities. The companies aim to deliver increasingly seamless, effortless digital experiences for users in the UAE and potentially beyond.