Chic Homes Partners with Wadi Degla Clubs to Bring Modern Design to Egyptian Families
Chic Homes, Egypt’s leading brand for contemporary furniture and interior design solutions, has announced a new strategic partnership with Wadi Degla Clubs, marking a major step in the company’s mission to integrate modern design into the everyday lives of Egyptian families.
This collaboration reinforces Chic Homes’ vision of expanding its presence within real community spaces, offering a fully integrated design experience that combines personalized consultations, tailored manufacturing, and flexible customization to suit the taste and budget of every household.
A New Philosophy: Design That Fits Everyday Life
Ramy Saleh, Founder and CEO of Chic Homes, said the agreement reflects a fresh approach focused on bringing design out of traditional showrooms and into the places where families spend their daily lives.
He noted that this direction embodies the core philosophy of Chic Homes: good design should not be a luxury, but an accessible lifestyle that can be applied seamlessly in every Egyptian home.
A Fully Integrated Service Model With No Local Competitor
Saleh emphasized that Chic Homes is the only brand in Egypt offering a complete end-to-end design experience. The journey begins with personalized interior design consultations, followed by curated furniture selection, fully customized adjustments in size, materials, and colors, and ends with high-quality final manufacturing.
This unified model, he explained, provides a service unmatched by any other brand and is the reason customers remain loyal and confident in Chic Homes’ ability to transform any residential space into a fully functional, comfortable, and contemporary living experience.
New Showroom Opens Inside Wadi Degla – Sheraton
As part of the agreement, Chic Homes has opened its latest showroom inside Wadi Degla – Sheraton Club. The new space is designed as an interactive environment where members can explore the brand’s latest furniture and décor collections in a setting that mirrors real home layouts, helping them make confident and informed choices.
The opening is part of the company’s ongoing expansion strategy, which focuses on bringing design experiences to natural community hubs rather than restricting them to traditional commercial outlets.
A Growing Branch Network Across Greater Cairo
Saleh highlighted the company’s expanding footprint across Cairo, with branches in Sheikh Zayed, First Settlement, New Cairo, Maadi, and Rehab. In the Sheraton area, Chic Homes now operates two locations: one inside Wadi Degla Club and another outside it to serve a wider customer base.
He added that the new showroom reflects the company’s commitment to positioning its services within high-traffic, community-centric destinations that form part of families’ daily routines.
Reaching Over One Million Families Through Wadi Degla Partnership
According to Saleh, the partnership with Wadi Degla Clubs enables Chic Homes to connect directly with more than one million families within a socially engaging environment that naturally reflects their lifestyle needs. This proximity allows customers to see products in realistic settings similar to their own homes, giving them greater confidence in choosing the right pieces.
Chic Homes: Crafting a Complete Living Experience
Saleh concluded that Chic Homes is not merely a furniture provider but a creator of holistic living experiences built on beauty, simplicity, and functionality. The agreement with Wadi Degla represents a major step in the company’s long-term strategy to become even closer to customers and empower them to experience a modern design philosophy that meets their needs and fits their budgets.
He confirmed that the company will continue expanding and introducing new solutions that redefine how Egyptians interact with interior design, solidifying Chic Homes’ position as a leading force in contemporary design across the country.