Viu Wins “Best Content Strategy of the Year” at BroadcastPro ME Awards 2025
Viu, the OTT streaming platform operated by PCCW, has been named the winner of the “Best Content Strategy of the Year” award at the BroadcastPro ME Awards 2025, underscoring its leadership in innovative storytelling and audience engagement across the Middle East.
The annual awards ceremony, held on 11 November 2025, honored the region’s most notable achievements in media production, broadcasting innovation, and digital content transformation. Viu’s recognition reflects its successful approach to developing and curating compelling content that resonates deeply with viewers in the region.
A pioneering force in the MENA streaming landscape, Viu was among the first platforms to identify and embrace the surging popularity of the Korean cultural wave. By moving early to license, dub, and localize Korean content for Arabic-speaking audiences, the platform set a new benchmark for accessibility and viewer-centric programming.
Today, Viu boasts the region’s largest library of Arabic-dubbed Korean dramas, making premium K-content available to millions of viewers across the Middle East and reinforcing its position as a leading destination for high-quality entertainment.
This award marks another milestone in Viu’s ongoing strategy to blend global content trends with local preferences, offering audiences a diverse and immersive streaming experience.