Panasonic Partners with NexGen to Expand Smart Home Solutions in Egypt
NexGen, a leading provider of smart home technology solutions in Egypt, has announced the signing of a strategic partnership agreement with Panasonic, becoming the exclusive distributor and integration partner of Panasonic’s smart home solutions in the Arab Republic of Egypt.
This collaboration reflects a shared commitment to advancing the adoption of intelligent home systems across Egypt and to creating a more secure, convenient, and comfortable lifestyle powered by the latest global innovations in smart living.
Through this partnership, Panasonic seeks to strengthen its position as a key player in the rapidly growing smart home sector in Egypt and the wider Middle East.
According to global industry reports, the region’s smart home market is projected to exceed USD 1.8 billion by 2027, growing at a compound annual rate above 12%—driven by the rising demand for home security technologies, automated lighting, and energy management systems.
NexGen: Building the Future of Smart Living
Commenting on the partnership, Mr. Bahaa Sarsar, Chairman of NexGen, said: “At NexGen, we believe that the future belongs to smart homes—replacing isolated devices with a fully integrated ecosystem that enhances quality of life and empowers users with control and personalization. Our partnership with Panasonic represents a strategic milestone in delivering reliable, future-ready solutions that meet the aspirations of the Egyptian market and position us as a leading player in this promising sector.”
He added: “This collaboration also aims to expand the adoption of KNX international standards in Egypt’s smart home industry—a system enabling seamless integration between various home devices through a unified intelligent control network. Globally, KNX-based systems have demonstrated energy savings of up to 30–40% by intelligently managing lighting, air conditioning, and power consumption based on real usage patterns. By integrating Panasonic’s KNX-enabled technologies within NexGen’s portfolio, Egyptian consumers can enjoy a more comfortable, efficient, and sustainable living experience.”
Panasonic: Driving Innovation and Sustainability in Egypt’s Smart Home Market
Mr. Eiji Ito, Managing Director of Panasonic Electric Works Middle East & Africa (PEWMEA), a division of Panasonic Marketing Middle East and Africa FZE, expressed confidence in this partnership, stating: “Egypt is one of the most dynamic markets in the region and represents a strategic gateway for the growth of the smart home sector. The appointment of NexGen as our partner was a carefully considered decision, based on their strong local expertise and their proven ability to build highly efficient, networked ecosystems that deliver Panasonic’s globally recognized solutions.
He continued: “Together, the two companies will develop a comprehensive open KNX-based ecosystem that ensures flexibility for future expansion and customization. This initiative aligns with national efforts to promote energy efficiency and sustainability, offering systems capable of reducing operational costs for homes and buildings by up to 35% compared to traditional installations. It underscores Panasonic and NexGen’s shared commitment to applying international standards and advancing smart, sustainable living across Egypt.”
This strategic alliance reaffirms both companies’ dedication to accelerating smart home adoption in Egypt and raising consumer awareness about the value of digital transformation within households.
In the coming months, NexGen will roll out a full portfolio of Panasonic smart home products through its authorized channels, offering Egyptian consumers an advanced, world-class user experience aligned with global benchmarks.