Vodafone Egypt and IMI Media Academy Partner to Empower Journalists and Media Professionals in Egypt’s Telecommunications Sector
As the exclusive digital partner of the Tech Park platform at the Egypt Media Forum 2025, Vodafone Egypt has announced the signing of a strategic partnership agreement with IMI Media Academy, one of the region’s leading Abu Dhabi-based institutions specializing in media training.
The partnership will launch an advanced training program designed to share knowledge on emerging technologies, artificial intelligence, and the latest trends shaping the media landscape. Beginning at this year’s edition of the Forum, the collaboration aims to explore how technology is redefining the future of journalism and digital storytelling.
The agreement was signed on the sidelines of the Egypt Media Forum, held on November 8–9, by Mai Yassin, Head of External Communications and Sustainability at Vodafone Egypt, and Abdo Gadallah, Editorial Content Quality Manager at IMI Media Academy. The partnership reflects Vodafone Egypt’s ongoing commitment to supporting the empowerment and upskilling of Egypt’s media community, while driving excellence and innovation in the national media ecosystem.
During the event, Abanoub Emad, representing IMI Media Academy, delivered a live demonstration highlighting the use of AI tools in content creation and newsroom workflows, providing attendees with an early glimpse into the skills that will be developed through the program.
This collaboration represents a fusion of technology and creativity, bringing together Vodafone’s digital expertise and IMI’s training excellence to offer a comprehensive program focused on AI-driven content production, digital storytelling, and smart communication skills. Applications for the program will be announced soon and will be available through Vodafone Egypt’s Media Platform.
Commenting on the partnership, Mai Yassin, Head of External Communications and Sustainability at Vodafone Egypt, said:
> “Our partnership with IMI Media Academy marks a significant step in Vodafone Egypt’s strategy to enable digital empowerment within the media community. As the exclusive digital partner of Tech Park, we are proud to collaborate with an institution that bridges advanced digital technologies with specialized media training. Together, we aim to equip journalists and media professionals in the telecommunications sector with the knowledge and tools to harness artificial intelligence creatively and responsibly — enriching the media landscape both locally and regionally. We believe technology is the driving force behind the evolution of media, playing a crucial role in developing skills and enhancing professional excellence to keep pace with the digital transformation shaping the industry.”
Targeting journalists and media professionals in Egypt’s telecommunications sector, the program will provide hands-on training, offering accredited certification upon completion. Through this initiative, Vodafone Egypt aims to empower local media talent with essential digital skills, reinforcing its role as a leader in digital innovation and knowledge development and its commitment to advancing Egypt’s media landscape in line with Egypt Vision 2030.
Faisal bin Huraiz, Head of IMI Media Academy, commented:
> “Our collaboration with Vodafone Egypt represents a strategic partnership built on a shared vision to prepare a new generation of journalists and content creators capable of leveraging AI technologies to produce high-quality, competitive digital content. We are delighted to contribute to this transformative shift in Egypt’s media ecosystem and support its evolution toward a more dynamic, technology-driven future.”
Through this partnership, Vodafone Egypt reaffirms that the integration of communications, digital tools, innovation, and continuous learning forms the foundation of a sustainable digital media ecosystem—a key pillar in achieving Egypt’s national development goals and building a future-ready knowledge economy.