FABMISR Signs Strategic Partnership with Noon Payments to Drive Egypt’s Digital Commerce Growth
First Abu Dhabi Bank Egypt (FABMISR), one of Egypt’s largest and most prominent banks, has announced the signing of a strategic partnership agreement with Noon Payments, the payment solutions arm of Noon, following the approval of the Central Bank of Egypt (CBE) to operate with Noon Payments as a Payment Service Provider (PSP).
The partnership marks a major step toward advancing Egypt’s digital payment ecosystem by developing seamless and integrated e-commerce payment solutions, underscoring the growing collaboration between the banking and fintech sectors to deliver innovative, customer-centric financial services.
Mariam El Samny, Head of Consumer Banking at FABMISR, said:
> “Our partnership with Noon Payments, one of the leading fintech companies specializing in e-commerce in the Middle East and North Africa, reflects our commitment to providing advanced digital payment services. This collaboration reinforces FABMISR’s position as a regional banking leader and a key player in driving digital transformation across the financial sector.”
El Samny added that the agreement represents a strategic move toward building robust digital payment solutions that support the rapid growth of e-commerce in Egypt.
Shamees Fakhry, Head of Innovation and E-Payments Acceptance at FABMISR, commented:
> “This partnership aligns with FABMISR’s growth strategy in the digital payments space. Our goal is to deliver comprehensive, efficient solutions that allow our customers to access products and services and complete their transactions with ease. We’re also preparing to launch new payment acceptance products soon to empower merchants with state-of-the-art tools that support their business growth.”
Mousam Jadia, CEO of Noon Payments, said:
> “We are proud to collaborate with First Abu Dhabi Bank Egypt in a true partnership aimed at shaping the future of digital payments in Egypt. Our shared vision focuses on offering cutting-edge, flexible technologies that enable merchants to enhance customer experience and boost operational efficiency, keeping pace with the rapid expansion of e-commerce in the country.”
Mostafa Maher, Regional Director at Noon Payments, added:
> “Egypt is one of our most strategic markets, thanks to our strong presence and extensive customer base. Through this partnership, we’re taking an important step toward empowering local merchants and building a robust digital infrastructure that supports the transition to a fully inclusive digital economy.”
This collaboration supports the Central Bank of Egypt’s vision of transitioning toward a less-cash society and advancing financial inclusion across the country. It reflects FABMISR’s ongoing commitment to fostering a secure, efficient, and innovative payments ecosystem that empowers both businesses and consumers while contributing to Egypt’s digital transformation journey.