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Palo Alto Networks Showcases AI Security Solutions at GITEX Global 2025

Friday 10 October 2025 14:34
Palo Alto Networks Showcases AI Security Solutions at GITEX Global 2025

Alto Networks, the global cybersecurity leader, is spotlighting its latest technologies to help organizations tackle the rising risks of artificial intelligence (AI) and cloud-based threats at GITEX Global 2025. The company is demonstrating how its “Platformization” approach can simplify complex security environments while improving response speed and resilience.

Regional executives including Haider Pasha, Chief Security Officer for EMEA, and Samer El Kodsi, Regional Vice President for the Gulf & North Africa, will lead the company’s presence at the event. As part of its engagement strategy, Palo Alto Networks will host “Voices of Cybersecurity”, a series of live podcast sessions featuring thought leaders, CxOs, and global system integrators. Discussions will explore the future of AI security, customer success stories in the MENA region, and interactive LinkedIn live streams to expand real-time audience participation.

> “AI has opened up immense opportunities for organizations while also creating new security challenges,” said Haider Pasha. “At GITEX Global, we will show how companies can maintain robust security in the era of AI and cloud by adopting a ‘Platformization’ approach. This model improves both the speed and quality of response, allowing organizations to stay secure while continuing to innovate and pursue new growth opportunities across the UAE and the wider region.”

AI Security in the Spotlight

According to the company’s State of Generative AI in 2025 Report, the rise of GenAI has coincided with a surge in data security incidents, with data loss prevention (DLP) cases linked to GenAI more than doubling in early 2025. To address this, Palo Alto Networks is showcasing Prisma AIRS, a next-generation AI security platform that protects the entire enterprise AI ecosystem—including applications, agents, models, and data—across every layer.

Other key innovations on display include:

PAN-OS 12.1 Orion: introducing passwordless authentication, quantum-safe security, post-quantum cryptography, and greater scalability for multi-cloud environments.

Prisma SASE 4.0: an AI-driven secure access service edge (SASE) solution that integrates Prisma Browser, providing advanced protection against modern threats while enhancing data security for AI copilots and agents.

By combining cloud-native technology, advanced AI protection, and real-time threat intelligence, Palo Alto Networks is positioning its portfolio as the cornerstone of enterprise defense against today’s most complex cybersecurity risks.