MSMEDA Youth Participate in the ”Ahlan Madares” Exhibition, Showcasing High-Quality Egyptian Products at Discounted Prices
A large number of clients of the Micro, Small, and Medium Enterprises Development Agency (MSMEDA), alongside small and medium business owners, are participating in the "Ahlan Madares" (Welcome to School) exhibition. The event is organized by the Ministry of Supply and Internal Trade and the Cairo Chamber of Commerce under the auspices of Dr. Mostafa Madbouly, Prime Minister and Chairman of the Board of Directors of MSMEDA. The exhibition is being held at the MSMEDA Fairgrounds Hall in Nasr City and will run until September 15, aiming to provide all school supplies for students in one central location at reduced commercial prices.
Business owners participating in the current edition of the "Ahlan Madares" exhibition emphasized the event's importance in supporting their businesses, noting that it grants them access to broader local markets and opens up new horizons for their products to reach foreign markets.
Mona Sami, owner of the "Creative Kids Egypt" enterprise, said: "Thank God, I have been taking part in the 'Ahlan Madares' exhibition since 2019. Participating with our well-known products—such as school bags and educational games—gives me the opportunity to stand alongside major companies recognized for their product quality, which gives customers greater confidence in the products made by my factory."
She added: "Customers who get to know our products through the exhibition continue to buy from us throughout the year. I market my products online, and whenever customers learn that I am taking part in the exhibition, they make sure to visit it, and many of them continue doing business with us all year round."
For his part, Khaled Essawy, owner of the "Hope Fashion" factory, stated: "One of the most vital services the agency provides to business owners is helping them market their goods through the trade fairs it organizes regularly. I have been participating with the agency in the 'Ahlan Madares' exhibition for years, and through it, thanks to God, we achieve strong sales volumes—especially given that the timing of the exhibition is very convenient for both university and school students."
Mohamed Adel Abdel-Latif, owner of the "Pantone" factory, remarked: "Participating in the 'Ahlan Madares' exhibition offers multiple advantages. First and foremost, visitors become familiar with the product name and the brand, which aids in its recognition and encourages consumers to seek it out later, especially since we offer our products at discounts of up to 50% throughout the exhibition period."
Meanwhile, Nevine Nageh, owner of the "Unicorn" project, said: "The agency's support for business owners is not limited to financing; it also extends to helping them market their products through exhibitions. As for my participation in 'Ahlan Madares', exhibitions in general contribute to increasing the sales volume for any participating exhibitor. What matters most to me is that the project's name and brand become widely recognized among exhibition visitors, which helps expand the customer base and ensures ongoing engagement with them throughout the year."