LG ELECTRONICS ELEVATES GAME DAY WITH LAUNCH OF SPORTS «PLAYBOOK ON LG SMART TVS
LG Electronics (LG) haslaunched LG Sports Playbook, a new service for LG Smart TVs that brings in-depth sports data to the big screen at home. Sports Playbook provides real-time data andinsights, keeping fans engaged with their favorite sports from the comfort of the living room. The service is now available on LG Apps on LG Smart TVs running webOS 5.0 and above1 and will gradually be featured via LG Sports Portal in the coming weeks.
Sports Playbook offers an engaging experience with features such as:
• Live Match Updates: Delivers real-time scores, schedules and league standings directly on the screen, helping fans stay informed without switchingbetween devices.
• Data Visualization and Game Insights: Providesanalytics dashboards with head-to-head comparisonsand key match data, presenting team or playerperformance and trends in a clear, visual format.
• Tournament Brackets: Displays easy-to-follow tournament brackets and series progression so userscan track postseason developments in one place.
LG Sports Portal offers an all-in-one sports viewing experience with access to live games2, on-demand content and near real-time statistics and data for supported leagues and regions, enabled by the Sports Playbook. Sports Portalalso brings free sports channels on LG Channels3customized by region. In the United States, viewers can watch a diverse range of sports content—including football, hockey, and baseball—through the NFL FAST Channel and MLB FAST Channel, as well as NCAA Championships Powered by LG Channels, all currently accessible via the Sports Portal. In Europe, audiences can view a broad selection of sports programming such asfootball, tennis, golf and motorsports via FIFA+, Inter 24/7, MTRSRT1, DP World Tour, Talksport and more.
Sports fans can now enjoy a more immersive game experience on LG’s newest ultra-large QNED evo and Micro RGB evo TVs. Designed for arena-scale viewing at home, these latest models deliver expansive screen sizes, vivid picture quality and enhanced contrast that bring fast-moving action to life with greater clarity, helping viewers feel closer to every play, match and moment.
“Our goal is to make LG Smart TVs the true home for sports so fans can stay connected to every moment of the action,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With Sports Playbook, we’re bringing live data, real-time insights and interactive features directly to the big screen at home, creating a more engagingexperience that doesn’t rely on additional devices or second screens.”