IBAG Rebrands as ‘rimmit,’ Launches Digital App to Revolutionize Remittances in Egypt
Marking 30 years of market leadership, IBAG has officially unveiled its new strategic identity, ‘rimmit.’ This rebrand coincides with the launch of a cutting-edge mobile application designed to digitize the remittance experience in Egypt. The new rimmit app allows users to transfer funds directly to bank accounts and e-wallets, while maintaining the flexibility to receive cash through its extensive physical branch network.
Dr. Mostafa Sarhank, Executive Chairman of rimmit, stated that the transition marks a new era that fuses decades of operational expertise with agile digital solutions. "The launch of rimmit represents our commitment to simplifying financial transactions and enhancing customer trust through a seamless, integrated experience," Sarhank noted. By bridging the gap between cash and digital channels, rimmit aligns with Egypt’s national vision for financial inclusion and a cashless society, positioning itself as a key driver of digital economic growth.