stc Group Expands Netflix Partnership to Integrate Streaming into ”Baity” Fiber Packages
stc Group, the leading digital enabler in the region, has announced an expanded strategic partnership with Netflix to enhance the digital entertainment experience for its customers in Saudi Arabia. Under the new agreement, stc’s "Baity" (Home) fiber-optic customers will receive complimentary Netflix subscriptions bundled directly into their high-speed internet packages. This move solidifies stc’s position as a premier digital content aggregator, simplifying the consumer experience by unifying multiple billing streams and platforms under the stc tv ecosystem.
The expanded bundle is set for a pilot phase before a full-scale commercial launch scheduled for early summer 2026. According to stc's VP of Growth Services, the partnership aims to reduce subscription complexity and provide added value through a unified interface. By integrating global giants like Netflix with local content, stc tv is addressing the growing demand for seamless, all-in-one digital entertainment solutions in the Saudi market.