Bank Misr Becomes First Bank in Egypt to Receive YouTube Gold Play Button, Leads Social Media Engagement Nationwide
As part of its continued leadership in digital transformation and customer engagement, Bank Misr has been awarded the Gold Play Button from YouTube, a platform owned by Google, after surpassing the one-million-subscriber milestone on its official YouTube channel.
The bank’s YouTube presence has grown well beyond this threshold, with the number of subscribers exceeding two million, while total views have crossed 800 million. These figures underscore the strength and reach of Bank Misr’s digital content, as well as its ability to engage diverse audience segments across different age groups and interests.
Bank Misr continues to dominate Egypt’s digital landscape, maintaining its position as the institution with the largest follower base and the highest engagement rates across various social media platforms. This strong digital presence reflects the bank’s success in building effective, sustainable communication channels with the public and reinforcing its role as a trusted financial institution.
The sustained growth of Bank Misr’s digital platforms highlights the effectiveness of its strategy to leverage digital media in support of financial inclusion, the promotion of banking awareness, and the communication of its products and services. Through accessible platforms and relevant content, the bank enhances customer experience, strengthens interaction, and broadens its outreach to different segments of society.
This milestone builds on Bank Misr’s earlier achievements on YouTube, as it was the first bank in Egypt to receive the Silver Play Button after exceeding 100,000 subscribers. That early accomplishment marked a pioneering step in the use of digital channels as a core tool for public engagement and financial education.
Bank Misr stated that this latest achievement reflects its ongoing commitment to advancing its digital presence and strengthening communication with audiences. The recognition further cements the bank’s position as the most influential and engaging financial institution on digital platforms, aligning with its vision to deliver innovative banking content that places customers at the center of its priorities and supports its national role in advancing financial inclusion and sustainable development.