Shopathon 2025 Wraps Up as Line Investments & Property Celebrates Community Engagement and Retail Growth
Line Investments & Property has wrapped up its Shopathon 2025 retail campaign on a high note, crowning the grand prize winner and reinforcing its position as a key driver of engaging retail experiences in the UAE. The month-long initiative concluded with Satish Kumar winning a 1kg gold bar, underscoring the campaign’s success in boosting shopper participation and community interaction.
The finale event welcomed prominent industry leaders, including senior executives from Lulu Retail and Lulu Global Holding, alongside Line Investments & Property’s leadership team. The celebratory atmosphere highlighted the campaign’s role in strengthening relationships between shoppers, tenants, and mall operators.
According to Biju George, General Manager of Line Investments & Property (Abu Dhabi, Al Ain and Al Dhafra):
“The strong response to Shopathon 2025 reflects the trust and loyalty of our shoppers. Our continued focus remains on delivering meaningful experiences that add value to every visit, as we prepare to welcome more families through upcoming initiatives and events.”
Shopathon 2025 spanned a wide portfolio of shopping destinations, including Wahda Mall, Mushrif Mall, Khalidiyah Mall, Madinat Zayed Shopping Centre & Gold Centre, Forsan Central Mall, Mazayed Mall, Al Raha Mall, Al Falah Central Mall, Al Foa Mall, Barari Outlet Mall, Shawamekh Central Mall, and Al Dhafra Mall.
The successful conclusion of the campaign reaffirms Line Investments & Property’s commitment to innovative retail campaigns, premium shopping experiences, and long-term community engagement across its mall portfolio.