Raya CX and RSVP UK Sign Strategic MoU at London CX Expo, Strengthening Global Collaboration in Customer Experience
Raya Customer Experience (Raya CX), a portfolio company of Raya Holding for Financial Investments and a leading provider of customer experience management and business process outsourcing services, announced the signing of a strategic Memorandum of Understanding (MoU) with the UK-based customer engagement specialist RSVP (Media Response). The agreement was formalized during Raya CX’s participation at the UK Contact Centre Expo 2025 in London, held under the Egyptian Pavilion and supported by the Information Technology Industry Development Agency (ITIDA). The ceremony was attended by Eng. Mahmoud Sofrata, Vice President of ITIDA, whose presence underscored the agency’s continued commitment to strengthening international partnerships and advancing Egypt’s global footprint in the outsourcing and customer experience sectors.
The signing marks a significant milestone reflecting the shared vision of Raya CX and RSVP to accelerate innovation, strengthen cross-border collaboration, and expand access to high-quality customer experience solutions across international markets. The MoU was signed by Alaa El Khishen, CEO of Raya CX, and Simon Christie, Chief Commercial Officer of RSVP, who emphasized the potential of this collaboration to deliver tangible value to clients seeking advanced, integrated services powered by modern technologies and highly skilled talent. The partnership aligns closely with Raya CX’s ongoing global expansion strategy, which aims to reinforce its presence in the United Kingdom and Europe while continuing to support clients worldwide with comprehensive, technology-enabled customer experience and BPO services.
Under the terms of the agreement, the two companies will work together across several strategic domains, including multichannel contact center operations, back-office support services, and specialized outsourcing consultancy. This cooperation is designed to leverage the strengths of both organizations, integrating cutting-edge systems and methodologies to drive operational efficiency, enhance service delivery, and elevate the overall customer experience across a wide range of industries.
Commenting on the partnership, Alaa El Khishen, CEO of Raya CX, stated that signing the MoU at one of the UK’s most prominent industry gatherings represents a meaningful step in the company’s global expansion efforts. He highlighted the importance of ITIDA’s support and expressed confidence that the collaboration with RSVP will unlock new growth opportunities and enable both companies to deliver exceptional value to clients around the world. His remarks reinforced Raya CX’s commitment to expanding its operational footprint across the UK, Europe, the Middle East, and North Africa, further strengthening its position as a global leader in customer experience management and digital transformation services.
The collaboration also reflects the broader national effort led by ITIDA to promote Egypt as a competitive global delivery hub. By supporting companies like Raya CX at major international events, ITIDA continues to showcase the country’s world-class talent pool, mature outsourcing ecosystem, and strong capabilities in delivering integrated, multilingual services to global enterprises.