NBE’s Aboul Fotouh: AI Is Redefining Product Innovation and Customer Insight
Yehia Aboul Fotouh, Deputy Chairman of the National Bank of Egypt (NBE), affirmed that the bank is leveraging advanced artificial intelligence technologies to reshape its product development strategy and elevate the customer experience to new levels of precision and personalization.
Aboul Fotouh stated that the integration of AI across NBE’s operations has enabled the bank to better understand customer behaviour, anticipate future needs, and design banking solutions that align with evolving market dynamics. He emphasized that this data-driven approach marks a significant shift in how financial institutions can innovate and respond to rapidly changing customer expectations.
According to Aboul Fotouh, AI-powered analytics now play a central role in NBE’s ability to tailor financial products, enhance risk assessment processes, and streamline internal operations. This transformation, he explained, reflects the bank’s commitment to adopting cutting-edge technologies that reinforce its leadership in Egypt’s banking sector.
He added that NBE’s AI initiatives extend beyond product innovation, encompassing enhanced service channels, improved operational efficiency, and a more seamless digital banking ecosystem. These efforts aim to deliver a future-ready customer journey rooted in accuracy, responsiveness, and trust.
Aboul Fotouh concluded that the National Bank of Egypt will continue to expand its investment in next-generation technologies, positioning AI as a cornerstone of the bank’s long-term strategy to support financial inclusion, strengthen competitiveness, and accelerate the national digital transformation agenda.