Maxim Investment Group Announces EGP 3.5 Billion Investment in “Naya Wellness for Health Tourism”
Maxim Investment Group (MIG), one of Egypt’s leading and most diversified investment conglomerates, announced an investment of EGP 3.5 billion in its flagship medical tourism project «Naya Wellness for Health Tourism», coinciding with its participation as a Platinum Sponsor of the 3rd edition of the Global Population, Health, and Human Development Conference (PHDC’25). The conference is held under the patronage of His Excellency President Abdel Fattah El-Sisi at the St. Regis Almasa Convention Center in the New Administrative Capital from 12 to 15 November 2025.
Maxim Investment Group’s sponsorship, led through its subsidiary Maxim Medical Tourism, comes as part of the Group’s commitment to supporting sustainable development in Egypt and investing in human wellbeing as a strategic driver for national growth. This vision is embodied in the Naya Wellness Nile Sornaga Integrated Health Resort—Egypt’s first fully integrated medical wellness destination and a first-of-its-kind project globally. The resort extends across 160,000 square meters overlooking the Nile in Giza.
PHDC’25 serves as a premier international platform and an ideal opportunity to unveil full project details for Naya Wellness Nile Sornaga. The conference emphasizes investment in human wellbeing as one of the smartest, highest-impact areas of investment—benefiting society, individuals, and investors alike. It brings together senior policymakers, global experts, investors, civil society leaders, international organizations, and academic institutions to address global and regional challenges in population, health, and sustainable development.
Designed as the world’s first destination to fully integrate medical rehabilitation, therapeutic treatment, wellness, aesthetics, and luxury hospitality, Naya is positioned as a transformative development in the future of global medical tourism. The Group highlighted that the location was carefully selected to combine tranquility, an untouched natural environment, and close proximity to Greater Cairo—offering an unparalleled holistic healing experience.
Developed with a total investment of EGP 3.5 billion, Naya Wellness features strategic partnerships with 13 globally renowned organizations specializing in medical wellness, regenerative health, integrative therapies, and luxury spa operations. The resort’s services include evidence-based yoga and meditation programs, traditional Chinese medicine, acupuncture, and sound therapy.
Among its global partners is The Elixir Clinic, a UK-based leader in nutritional IV therapy and regenerative wellness, in addition to one of Turkey’s largest and most advanced medical centers for hair transplantation and aesthetic medicine. Further collaborations include leading international institutions in physiotherapy, rehabilitation, neuroscience, sleep medicine, dental aesthetics, hydrotherapy, spa management, and full preventive health screening.
The resort will also host advanced medical facilities including a stem cell and genetic analysis center, state-of-the-art laboratories, and specialized therapeutic units. Its comprehensive medical and wellness offerings range from preventive and regenerative treatments to aesthetic services, detox protocols, custom nutrition plans, physiotherapy programs, and holistic healing therapies. Every guest journey begins with a detailed health assessment, forming the foundation of a personalized wellness program designed to rejuvenate the body, mind, and spirit on the serene banks of the Nile.
Dr. Mohamed Karrar, Chairman of Maxim Investment Group, expressed pride in the Group’s Platinum Sponsorship of PHDC’25, describing the conference as the ideal platform to introduce Naya Wellness Nile Sornaga to the world. He noted that the destination marks an unprecedented milestone where medicine, wellness, hospitality, and fine dining merge to redefine luxury and regenerative living.
He added that Naya Wellness represents a major leap forward in Egypt’s ambition to establish itself as a global hub for medical and wellness tourism. Located within the tranquil Al Wadi Village in Giza and overlooking the Nile, the resort is the first fully integrated medical wellness destination in Egypt and worldwide—built to international standards to redefine wellness travel. Naya seamlessly blends modern medical science with holistic healing and luxury hospitality, offering a transformative experience where every guest receives a tailored wellness program based on comprehensive medical diagnostics.
Naya Wellness harmonizes Egypt’s natural beauty with leading global medical and aesthetic expertise, offering a deeply immersive healing and rejuvenation experience. It is not simply a medical center, but a fully integrated global wellness retreat designed for healing, restoration, and balance. As the world’s only therapeutic and wellness destination of its kind, it will operate under the name: