TikTok LIVE from Cairo to the world: TikTok broadcasts the opening of the Grand Egyptian Museum globally via
TikTok, the world's leading short video platform, announced the transfer of the opening ceremony of the Grand Egyptian Museum directly via TikTok LIVE on November 1, to give audiences around the world an exceptional opportunity to follow the event moment by moment, from the heart of Cairo to around the world.
This step comes within the framework of TikTok's vision to enhance interaction with members of the community from all over the world, and create a distinctive digital experience that combines creativity and history, as the platform seeks to use its technical tools to highlight the depth of Egyptian civilization in a contemporary and attractive way.
The live broadcast of the opening ceremony of the Grand Egyptian Museum will be held in several languages through official TikTok accounts, where the event will be conveyed in Arabic through the @tiktoklive_mena and @grandegyptianmuseum accounts, and in English through TikTok LIVE private accounts in Turkey, the United Kingdom, the North and South Korea, in addition to a special broadcast in French via @tiktoklive_fr, to ensure that the event reaches a wide and diverse global audience and highlight the turning point of this event in the future of Egyptian cultural tourism, and enhancing the status of the Grand Egyptian Museum as one of the most prominent civilizational destinations in the world.
This initiative comes at a time when the role of digital platforms is growing, where live broadcasting is no longer just a modern trend, but has become an effective economic resource that contributes to supporting the creative economy globally. According to a recent study in the Middle East and North Africa region, the number of creators who used the live broadcast feature exceeded 100 million creators during 2024, and they were joined by 46 million new creators, resulting in 269 billion conversations. It is estimated that the size of the live streaming market will reach $17.8 billion by 2030, opening up new opportunities for creators and brands and supporting the creative economy.
As part of the TikTok platform's quest to provide a responsible experience for community members, the platform confirms its commitment to providing a safe environment supported by more than 10 customizable security tools, with a minimum age of 18 years for broadcasting or using purchase and gifting features, ensuring a balanced digital experience that combines entertainment, creativity and security.