e-finance Appoints Ahmed Sobhy as Deputy Managing Director for Investment and Financial Affairs
e-finance for Financial and Digital Investments (EFIH), Egypt’s leading enabler of digital transformation, has announced the appointment of Ahmed Sobhy as Deputy Managing Director for Investment and Financial Affairs. This strategic move reflects the company’s commitment to strengthening its leadership team and advancing its ambitious growth and investment agenda.
Sobhy brings extensive expertise from his distinguished career in financial services and investment. He previously served as Head of Investment at Banque Misr, where he played a pivotal role in managing a large direct investment portfolio, spearheading the bank’s focus on fintech investments, and executing several landmark strategic acquisitions. Earlier in his career, Sobhy held key positions at Morgan Stanley & Co. and Ezdehar Fund Management, where he led and participated in high-profile M&A and investment deals across the U.S., Europe, the Middle East, Africa, and Egypt.
Commenting on the appointment, Ibrahim Sarhan, Chairman and CEO of e-finance for Financial and Digital Investments, said:
“We are delighted to welcome Ahmed Sobhy to our leadership team. His deep expertise in investment and finance, coupled with his proven track record in driving growth and creating value, will be invaluable as we continue to expand our role in Egypt’s digital economy. Ahmed’s strategic vision aligns perfectly with our mission to leverage technology and innovative financial solutions to accelerate the country’s digital transformation journey.”
This appointment underscores e-finance’s focus on leveraging its strong market position and diversified portfolio to capture new opportunities and consolidate its leadership in digital payments and financial technology sectors.