Crédit Agricole Egypt Wins ‘Most Customer-Centric Banking Products – Egypt 2024’ Award from Global Business Outlook
Crédit Agricole Egypt (CAE) has been named the recipient of the “Most Customer-Centric Banking Products – Egypt 2024” award by Global Business Outlook (GBO), becoming the first financial institution in Egypt to receive this prestigious recognition. The award underscores CAE’s commitment to delivering value-driven products and services tailored to customer needs.
With its universal customer-focused model, Crédit Agricole Egypt caters to a wide spectrum of clients—individuals, SMEs, and large corporates—offering comprehensive solutions, including innovative green financing products that promote sustainable growth and environmental responsibility.
A cornerstone of CAE’s success lies in empowering its workforce with specialized training programs designed to foster a culture of relationship excellence both internally and externally. The bank also operates a dedicated Customer Right Protection Unit to ensure client concerns are addressed with transparency, efficiency, and strong governance. In 2024 alone, CAE conducted over 35,000 customer surveys, leveraging tools such as the Net Promoter Score (NPS) and Customer Satisfaction (CSAT) to proactively respond to evolving customer needs.
Driving its growth strategy, Crédit Agricole Egypt continues to expand its advanced digital banking ecosystem through platforms like banki Mobile and banki Business, offering customers seamless, secure, and efficient services. The bank’s nationwide presence includes 85 branches, over 765 ATMs, and a 24/7 call center for continuous support.
Jean-Pierre Trinelle, Managing Director of Crédit Agricole Egypt, commented:
> “This award reflects our relentless efforts to embed a client-centric culture at every level of our operations. By continuously enhancing our services, we have grown our active customer base by 10% year-on-year, reinforcing our commitment to building lasting relationships and delivering value.”
Nevine Shokry, Head of Proximity Banking, added:
> “Our goal is to simplify and personalize banking, supported by cutting-edge digital solutions. The latest upgrade of our banki Mobile application offers customers an enhanced user experience, intuitive navigation, and advanced security features.”
Ahmed Essam, Head of Corporate Banking, stated:
> “This recognition highlights our dedication to exceeding client expectations. Leveraging the global expertise of Crédit Agricole Group and our deep local knowledge, we deliver financial solutions that empower corporate clients to grow and thrive.”
The accolade adds to a strong track record for CAE, which secured three other international awards in 2024 for excellence in digital transformation, innovation, and digital banking products.