Amr Diab Returns to Orange in an Emotional Reunion Campaign
Orange Egypt has officially reunited with music legend Amr Diab, marking a nostalgic comeback more than two decades after their first collaboration in 1999. The new campaign taps into a deep emotional connection between the superstar and the telecom giant, highlighting their shared legacy across generations.
The campaign, which premiered on Orange’s official YouTube channel, goes beyond traditional advertising. It is a heartfelt moment that blends emotion, memory, and celebration, reaffirming both Amr Diab and Orange as undisputed number ones in their respective fields.
"Amr Diab isn’t just number one — he’s the soundtrack of our lives," the company said in its campaign message. "Just like Orange, he’s always been with us."
With this reunion, Orange reintroduces “El Hadaba” not just as a brand ambassador, but as a cultural icon who mirrors the company’s journey and presence in Egyptian households for over 25 years.