Techno Time

ACT Partners with The Dar.AI to Bring AI to Restaurant Management

Tuesday 1 July 2025 15:09

ACT, a leading information and communication technology provider with over 35 years of industry experience, has announced a strategic partnership with The Dar.AI, an AI-driven platform designed to support brand managers. This collaboration aims to elevate operational efficiency in the restaurant and hospitality sectors by integrating advanced artificial intelligence tools into ACT’s comprehensive technology solutions.

The partnership will combine The Dar.AI’s AI-powered capabilities with ACT’s expertise in implementing integrated systems, particularly its deployment of the Oracle Simphony platform—a specialized solution for restaurant and hospitality chain management. Together, the two companies will provide restaurateurs with intelligent, data-driven tools to enhance brand performance, streamline marketing operations, and deliver superior customer experiences.

At the heart of The Dar.AI platform is an AI Copilot that boosts brand managers' productivity by up to 80%. Traditionally, these professionals invest significant time in monitoring brand sentiment, analyzing campaign feedback, and benchmarking against competitors. The Copilot streamlines these tasks by delivering high-accuracy results in a fraction of the time. The platform currently serves clients across sectors such as F&B, hospitality, telecommunications, and others throughout the MENA region.

Key features of the AI Copilot include:

Churn Prediction Model: Anticipates changes in customer behavior to minimize attrition.

Sales Forecasting: Predicts product-level sales at individual branches for better inventory planning.

Sales Trend Analysis: Detects patterns that support more informed business decisions.

Performance Evaluation: Assesses service staff effectiveness to optimize customer service.

Product Insights: Identifies top-performing items by revenue and profitability.


Michael Sami, F&B Strategic & Partnership Manager at ACT, commented on the collaboration:

> “At ACT, we are deeply committed to innovation and the intelligent integration of technology in shaping the future of business. Our partnership with The Dar.AI reflects this vision, enabling restaurant owners to make smarter, faster, and more effective decisions. This is a pivotal step toward delivering all-encompassing solutions—from operational systems to AI-powered strategic insights.”

Sami added:

> “Digital transformation goes beyond process automation. It’s about creating intelligent ecosystems that empower businesses to understand their customers and market dynamics. Through this partnership, we aim to provide our clients with the tools they need to remain competitive and achieve sustainable, data-driven growth.”

Executives from The Dar.AI also welcomed the partnership, highlighting the opportunity to extend their platform’s reach through ACT’s strong presence in the F&B sector. They emphasized the importance of tailoring AI tools to real-world challenges faced by businesses, ensuring measurable impact and actionable insights.

This strategic alliance marks a significant advancement in building a robust digital ecosystem for the F&B and hospitality industries in Egypt and beyond—driven by innovation, data intelligence, and technological excellence.