Empowering Stories, Powerful Drives, and the Future of Women in MENA Esports
The AppGallery Gamer Cup–RAK Esports Carnival recently captivated audiences not just with its high-stakes competition and dynamic gaming experiences, but by spotlighting a bold, game-changing initiative: the Emirates Women’s Esports Championship. Jointly organized by HUAWEI AppGallery and the Emirates Esports Federation (EESF), and powered by JETOUR with support from the Ras Al Khaimah Tourism Development Authority (RAKTDA), the championship is rapidly redefining the role of women in MENA’s gaming industry.
Among the tournament’s most compelling stories were those of Ramisha Rahman, a 20-year-old gamer from Bangladesh, and Alyssa, a 26-year-old Filipina based in Dubai. Both women brought more than just skill to the stage—they brought a powerful narrative of perseverance, resilience, and passion that’s helping reshape perceptions about gender in esports.
Breaking Barriers with Grit and Grace
For Ramisha, the journey began at just five years old with GTA Vice City and Minecraft. After years of rigorous self-training and small-scale competitions, she made her national debut by reaching the finals of the PUBG Mobile National Championship UAE 2025. But climbing the ranks as a female gamer hasn’t been easy.
“Getting taken seriously as a female gamer was a huge challenge,” she admitted. “Even when I outperformed others, I was often overlooked simply because I’m a girl.” Rather than discouraging her, those experiences became fuel. “Skill has no gender,” she added, a mantra that defines her path forward.
Alyssa, who goes by the gamer tag Jollibeen, found solace and strength in gaming through Free Fire during a difficult chapter of her life. She worked her way through amateur tournaments and recently clinched fourth place at the RAK Esports Carnival 2025—all while navigating the demands of pregnancy. “It’s my biggest challenge right now,” she shared. “But with my husband’s support and understanding organizers, I’ve found a way to keep going.”
Both gamers also shed light on the frequent underestimation they face from male teammates and opponents. “Many still treat you as an underdog,” said Alyssa. “But I’ve learned to block the negativity and let my skills speak.” Ramisha echoed that sentiment, saying, “You have to work twice as hard to be noticed. But it’s worth it.”
A Defining Moment in Ras Al Khaimah
The RAK Esports Carnival proved to be more than just a competition—it was a statement. For many participants, including Ramisha and Alyssa, it marked their first time competing on such a visible platform in the region.
“Just walking onto that stage in Ras Al Khaimah felt surreal,” said Ramisha. “Opportunities like this are rare for women gamers in MENA.”
Alyssa agreed, recalling a particularly proud moment: “Being the only girl in the group fighting for 3rd and 4th place, then being named MVP—it meant everything.”
The event’s emphasis on inclusivity was further reinforced by RAKTDA’s support. “When girls see other women on that stage, it sends a message—we belong here too,” said Ramisha. Alyssa added, “For a long time, we were sidelined. Now it’s clear: we’re here to stay.”
Driven by Innovation: AppGallery and JETOUR’s Role
The Emirates Women’s Esports Initiative—spearheaded by AppGallery and EESF—has played a pivotal role in elevating female voices in the region’s esports scene.
“It made me feel genuinely represented,” said Ramisha. “It’s something we’ve never seen before in this part of the world.” For Alyssa, the impact has been transformative. “This program gave me confidence, visibility, and the belief that I belong at this level.”
AppGallery’s focus on inclusion, coupled with JETOUR’s practical support, helped shape a standout experience. JETOUR provided premium transportation for all female participants, including a scenic trip to Jebel Jais, the UAE’s highest peak.
Alyssa praised the JETOUR T2: “The ride was smooth and comfortable, which really mattered to me during pregnancy. It made the whole experience even more special.”
Beyond the Game: Looking Ahead
Both women are already eyeing the future. Ramisha plans to expand her online presence and begin streaming. “It’s the next step for me,” she said. Alyssa, meanwhile, is exploring hosting opportunities. “There’s something magical about being on stage, connecting with the community,” she shared.
Their advice to other aspiring female gamers is clear: “Believe in yourself. People will underestimate you—but let your work prove them wrong.”
A Movement Takes Shape
Ramisha and Alyssa’s journeys are more than inspiring—they’re emblematic of a larger shift taking root across the MENA region. Thanks to initiatives like the Emirates Women’s Esports Championship, what was once a male-dominated space is now becoming more inclusive, more competitive, and infinitely more dynamic.
As more doors open and more voices rise, it’s clear this isn’t just a moment. It’s a movement.