WaffarX and DGTERA Forge Strategic Partnership to Drive Digital Transformation in F&B Across Egypt and Saudi Arabia
In a move set to redefine the customer experience in the food and beverage (F&B) sector, WaffarX, Egypt’s leading cashback fintech platform, has entered into a strategic partnership with DGTERA, a rising provider of smart retail and F&B technology solutions. The partnership aims to merge customer-centric engagement tools with cutting-edge operational systems, enhancing both efficiency and loyalty for F&B businesses in Egypt and the Kingdom of Saudi Arabia.
As part of the agreement, WaffarX’s cashback technology will be seamlessly embedded into DGTERA’s intelligent point-of-sale (POS) and retail management systems. This integration will enable consumers to benefit from cashback rewards directly at the point of purchase, creating a frictionless and rewarding buying experience. Meanwhile, merchants will be empowered to boost customer retention, increase transaction value, and streamline operations.
With a strong foothold in Saudi Arabia, DGTERA currently serves over 1,400 merchants and operates more than 6,000 POS terminals, reflecting its robust infrastructure and market maturity. The partnership will capitalize on this extensive network to accelerate the adoption of digital cashback-enabled services across the F&B landscape.
Mahmoud Montasser, Co-Founder and COO of WaffarX, commented:
“Our collaboration with DGTERA marks a pivotal step in WaffarX’s expansion strategy and reflects our commitment to redefining value for consumers. By embedding our cashback solutions into the operational frameworks of F&B businesses, we are enabling more intelligent, engaging customer journeys that foster loyalty and drive sustainable growth.”
Mahmoud Medhat, Head of Partnerships at WaffarX, added:
“This partnership showcases how WaffarX is scaling its ecosystem through strategic integrations. By embedding our rewards technology into platforms already trusted by thousands of businesses, we’re helping our partners unlock new revenue streams and loyalty mechanisms in two of the region’s most dynamic markets.”
Mohanad Elkhateb, General Manager at DGTERA, said:
“At DGTERA, our mission is to simplify operations and support the scalability of F&B businesses with intelligent, integrated solutions. This partnership with WaffarX enhances the customer experience by introducing value-added tools for engagement and loyalty, ultimately driving business growth for our clients.”
The partnership reflects a growing trend toward integrated digital ecosystems, where operational efficiency and consumer engagement work hand in hand. By combining their respective strengths in fintech and smart infrastructure, WaffarX and DGTERA are setting a new benchmark for how technology can transform the F&B sector and contribute to the region’s digital economy.